this example)

                           (32.70 or 114,166.67 respectively for

Your Objective:  maximize either exposure points or audience.



come in under budget?

audience -- meet all of the necessary restrictions and still

exposure points) -- or alternatively, reach the the largest

How can you select the most effective advertising (measured in



Your job is to get the most "bang for your buck". 

media availability, you have a fairly complex business problem.

With all of these restrictions, plus the built-in restrictions of



amount of exposure on television and in magazines.  

newspaper and television.  She also wants to have a minimum

She gives you a restriction on the maximum amount to spend on

demands in terms of how she wants you to allocate your funds.

In addition, your boss (the Marketing Director) has certain 



Your main constraint is your budget : $50,000 per month.



advertising message across to the public. 

five different types of media that your company uses to get your

You are a media buyer for Sno-Bunny Ski Resorts and there are



>> This example is too large to be solved by the demo version. <<